Time shows that dynasties will rise and fall, that’s why it’s important to cut a hole, rewire, and create your mark in history. That’s what Dale Grey Vintage is doing. Through influences of the Byzantine era and the 1980s, designer Joi French, is creating wearable, fashionable history. The company, which is named in part by her mother’s middle name and also borrows from her favorite nursery rhyme (“you make me happy when skies are grey”), Dale Grey Vintage is a chic statement of power with the jewels being a reminder of her mother who is a kidney cancer survivor which inspired the designer to donate a portion of their proceeds to various cancer foundations across the country.
The designer speaks candidly about her and her mother’s style that inspired Dale Grey Vintage’s unique aesthetic. “My mother was always very feminine. [She was] into heels, makeup, perfume, sequins, and furs. Her style was very bright and outgoing, while I am the opposite. I am very tomboyish and edgy, so I try to combine the two in my aesthetic.” The product is Dale Grey Vintage’s pieces that will not be spotted anywhere else, along with re-purposed vintage jewelry hand-picked for reconstruction by the designer. Her process is a meticulous labor of love and dedication to fashion. She explains, “My technical process is traditional trend and color forecasting, attending tradeshows, as well as sketching and sometimes random sourcing to see what turns up. I am also very much influenced by colors and my moods. Generally, my collections reveal the emotional space I am in.”
Designer, Joi French, will use the wonderment and glamour of crystals and vibrant colors while adding antiqued accents, spikes, and an array of other materials to make the pieces that much more everlasting, that much more breathtaking, that much more unique and that much tougher. “Dale Grey Vintage is influenced by my love of vintage and unique pieces. I am the customer who hates to ‘see’ themselves, so I mix and match, and juxtapose eras high and low, old and new.”
Dale Grey Vintage isn’t just inspired by the art of contrast and juxtaposition; it’s also inspired by Ms. French’s travels, other cultures, and the history of art. The designer says, “I study different time periods, their jewelry, what it symbolizes, and I teach myself different jewelry-making techniques from those time periods.” That love and admiration for art, history, and fashion adds a thoughtfulness to the jewelry seldom witnessed in today’s fashion market.
Elegant, yet powerful. Beautiful, yet bold. Fashionable, yet timeless. Dale Grey Vintage is a powerful statement that is not always found in the world of fashion. It sits pretty between modern edge and timeless luxury. It’s meaningful, and when worn, it lets onlookers know that you are here to last. You won’t be another fallen dynasty; you’ll be everlasting and powerful like Dale Grey.
Urban Suite PR and Showroom handles sales for Dale Grey Vintage. If you’re interested in carrying Dale Grey, please contact us: firstname.lastname@example.org